Post by adito on Apr 30, 2024 2:20:30 GMT -5
It seems trivial but it is not: clarity is fundamental in communication. In SMS you have few characters available (160 per single message) and you have to be good at condensing the information into that limited space, without confusing the user. We therefore recommend that you immediately indicate which offer the user will be able to take advantage of online and/or in store, without getting bogged down in superfluous details. If we are talking about a physical store, it may also be useful to indicate the address to reach (as we will see shortly, in the practical examples). And if that space isn't enough, remember that within the SMS you have the possibility to insert a link that takes you to an external page, where you can better explain the offer. The link will also be useful for directing the user directly to your site, so that he can make the purchase.
Convenience For the offer to attract the consumer's attention, it must Germany WhatsApp Number List be advantageous. In a period like this, when there is competition to offer the most attractive discounted price of all, we need to think of a promotion that is truly tempting. A 10% discount is unlikely to be interesting to the user; for this reason, obviously in line with the company's possibilities, offer the potential buyer exclusive and limited-time offers that he can perceive as unique and unmissable. Furthermore, you could think about creating different promotions depending on the target audience , so for example rewarding the most loyal customers with higher discounts or in any case different advantages compared to the rest of the audience. This will gratify them and encourage them to make other purchases in the future. 3. Persuasion A good SMS must lead people to take an immediate action.
This is why it is important to include a direct call to action, through what in marketing is called a Call To Action (e.g. "Buy", "Try", "Take advantage"). The choice of each term in your message must be meticulous: think of words that have a certain impact, especially on an emotional level. An example? The use of sensational terms and adjectives such as "incredible", "amazing", "scary", "stunning", "sensational". 4. Scarcity and urgency The user is encouraged to buy if he knows that there is a deadline ( urgency ) and if the number of products is limited ( scarcity ) . He then reminds the recipient that - the offer is valid only on Black Friday and is unrepeatable - there is only a predefined number of pieces available, so you invite him/her to take advantage of them before they sell out and are no longer available in the point of sale or e-commerce .
Convenience For the offer to attract the consumer's attention, it must Germany WhatsApp Number List be advantageous. In a period like this, when there is competition to offer the most attractive discounted price of all, we need to think of a promotion that is truly tempting. A 10% discount is unlikely to be interesting to the user; for this reason, obviously in line with the company's possibilities, offer the potential buyer exclusive and limited-time offers that he can perceive as unique and unmissable. Furthermore, you could think about creating different promotions depending on the target audience , so for example rewarding the most loyal customers with higher discounts or in any case different advantages compared to the rest of the audience. This will gratify them and encourage them to make other purchases in the future. 3. Persuasion A good SMS must lead people to take an immediate action.
This is why it is important to include a direct call to action, through what in marketing is called a Call To Action (e.g. "Buy", "Try", "Take advantage"). The choice of each term in your message must be meticulous: think of words that have a certain impact, especially on an emotional level. An example? The use of sensational terms and adjectives such as "incredible", "amazing", "scary", "stunning", "sensational". 4. Scarcity and urgency The user is encouraged to buy if he knows that there is a deadline ( urgency ) and if the number of products is limited ( scarcity ) . He then reminds the recipient that - the offer is valid only on Black Friday and is unrepeatable - there is only a predefined number of pieces available, so you invite him/her to take advantage of them before they sell out and are no longer available in the point of sale or e-commerce .