Post by account_disabled on Dec 30, 2023 2:00:08 GMT -5
Only a year has passed since Publips and Serviceplan merged. A year of great changes that has directly affected the advertising industry, and from which both the agency and its clients have emerged successfully thanks to the independent agency mentality that characterizes what is the largest independent communication group in Europe. . Furthermore, Serviceplan Group Spain 's approach focuses on achieving integrated communication through the lever of übercreativity , a term coined by the agency to define its vision for creating effective communication, technology and innovation. And to discover more about Serviceplan Group Spain, what are the main challenges facing the industry in this new year and how advertisers and agencies should face them, at MarketingDirecto.com we have had the opportunity to speak with Ainhoa de las Pozas , Executive General Manager at Serviceplan Group Spain. Advertising investment is going through a very delicate moment due to the coronavirus.
What added value would you say that SP Spain brings to the market at the moment? Having different experts in different areas with an integrated vision, from different perspectives, with concrete and ad-hoc Phone Number List communication solutions optimizing budgets, very service-oriented. We are at a time when we need innovative and creative communication solutions , unique and personalized for each one, because brands and companies are going through new situations that they had not faced before and for which they need partners to work with them. quickly in both ideation, implementation and results. At this time we need innovative and creative communication solutions, unique and personalized SP España belongs to the largest independent communication group in Europe, with 24 interconnected agencies. What vision does this give the agency about the global situation of the industry? Seriously, in times like the one we are going through, you realize how important it is to have a good professional partner .
It gives us a more global vision but is busy and aware of the needs and differences of each of the headquarters, with global processes aimed at generating business. We share content, knowledge, experiences and innovation . We function as one while remaining independent in each country. Furthermore, we see it from different perspectives: media, creativity, consulting and even from different cultural angles. It is very interesting, our merger with Hakukodo, our partner in Japan and Southeast Asia and how creatively and from their holistic vision of customers “sei-katsu-sha insight” they have been with some of the most representative brands for 90 years (yes, 90) of the area. It's been a year since Publips and Serviceplan merged. What is SP Spain, and what is Serviceplan Group? How has this first year been since the merger? SP España is the integrated agency of Serviceplan Group in Spain with two offices, 1 in Madrid (headquarters) and one in Valencia, originally Publips, a leading agency in the eastern area with a great history of large clients on the national scene, always very focused in effective creativity and that connected very well with the spirit of Serviceplan Group .
What added value would you say that SP Spain brings to the market at the moment? Having different experts in different areas with an integrated vision, from different perspectives, with concrete and ad-hoc Phone Number List communication solutions optimizing budgets, very service-oriented. We are at a time when we need innovative and creative communication solutions , unique and personalized for each one, because brands and companies are going through new situations that they had not faced before and for which they need partners to work with them. quickly in both ideation, implementation and results. At this time we need innovative and creative communication solutions, unique and personalized SP España belongs to the largest independent communication group in Europe, with 24 interconnected agencies. What vision does this give the agency about the global situation of the industry? Seriously, in times like the one we are going through, you realize how important it is to have a good professional partner .
It gives us a more global vision but is busy and aware of the needs and differences of each of the headquarters, with global processes aimed at generating business. We share content, knowledge, experiences and innovation . We function as one while remaining independent in each country. Furthermore, we see it from different perspectives: media, creativity, consulting and even from different cultural angles. It is very interesting, our merger with Hakukodo, our partner in Japan and Southeast Asia and how creatively and from their holistic vision of customers “sei-katsu-sha insight” they have been with some of the most representative brands for 90 years (yes, 90) of the area. It's been a year since Publips and Serviceplan merged. What is SP Spain, and what is Serviceplan Group? How has this first year been since the merger? SP España is the integrated agency of Serviceplan Group in Spain with two offices, 1 in Madrid (headquarters) and one in Valencia, originally Publips, a leading agency in the eastern area with a great history of large clients on the national scene, always very focused in effective creativity and that connected very well with the spirit of Serviceplan Group .